ActiveCampaign and MailChimp offer similar avenues of support, with email, live chat, knowledge bases and tutorials all available. Mailchimp VS. ActiveCampaign. Although MailChimp describe themselves as ‘a powerful marketing automation platform’, their automation capabilities pale in comparison to what ActiveCampaign offer. While Mailchimp is without doubt the more popular of the two, ActiveCampaign offers It’s a partner for your business. Both ActiveCampaign and MailChimp are popular tools, so it stands to reason that they’d each provide a decent amount of integrations with other tools. Before we dive straight into this ActiveCampaign vs Mailchimp comparison let’s take a quick look at each of these tools and show you exactly what they really are.. What is ActiveCampaign? So, if having a tool that’s easy to use is at the very top of your list, there’s one winner here. You can only select up to five Newsletter Services. On the free plan, MailChimp permits clients to have up to 2,000 contacts. Create automations to manage almost any part of your business – contact onboarding, sales follow-ups, welcome messages, and anything else you can think of. If you will enjoy reading and contributing to the discussion for this post, will you please join us on the YouTube video above and leave a comment there because I read and respond to most comments on YouTube?. If you’re considering between ActiveCampaign and MailChimp, I’m guessing it’s because: In this comparison, I’ll do my best to answer those questions, and help you decide which one is right for you. With MailChimp, most features (or most of the useful ones, anyway) are included in their monthly plan. It’s a standard feature in email marketing software nowadays. I’d go so far as to say that MailChimp’s list management is unnecessarily complicated. Winner: ActiveCampaign’s range of templates is actually pretty good, but MailChimp’s is even better. ActiveCampaign and MailChimp are both popular marketing automation tools. You also get a link checker that picks up on any missing links, and an app where you can preview your email on your phone. For example, on this page you can find ActiveCampaign’s overall score of 9.2 and compare it against MailChimp’s score of 9.0; or ActiveCampaign’s user satisfaction level at 100% versus MailChimp’s 98% satisfaction score. That means you can create as many lists with as many segments as you want – and never have to double-pay for contacts (like on Mailchimp). , we import: per month - paid monthly *Contacts on multiple lists count as multiple contacts. Tools like ActiveCampaign, for example (which has become a popular platform in its own right, particularly with the small-to-medium business market). There’s no visual workflow, or options for automations to branch off into multiple paths. No more sifting through notes or your email inbox, because the details are handled for you. If you’re looking for advanced features – automations, CRM, list management, and so on – and have the budget for it, then I’d recommend ActiveCampaign without hesitation. The days of impersonal, bulk emails are behind us — today’s customers expect so much more. However, there’s no spam testing offered. Businesses that seek to leverage marketing automation often opt for ActiveCampaign. And as MailChimp charge per subscriber, it also means that if you have the same contact on different lists, you’re paying for them twice. ActiveCampaign. You can use no-code dynamic content, so each person gets personalized messages with exactly what they want to see. Mailchimp is known for its easy-to-use, intuitive, drag and drop email design dashboard shown below. We’ll move you over for free — your contacts, tags, email templates, and automations — so you can get up and running fast. We’ll get you up and running fast. Tags and custom fields can even be added or removed via automations. So, ActiveCampaign vs MailChimp – who would come out on top? In this case, MailChimp would be the better option – but just be aware that there are now tools that are even cheaper, easier to use, and offer similar features (MailerLite, for example). Often, it has you sounding like you’re back in high school because you can’t make a decision and don’t want to make the wrong one. Track engagement so you can reach out precisely when each prospect is ready to buy. This was probably about 10 years ago, when I was just getting started in the world of email marketing, and using MailChimp for many of the small business clients I was working for. See how campaigns are performing on the go with an easy-to-use mobile app. There’s a good reason why ActiveCampaign is our site’s #1 tool. And, although MailChimp is probably the world’s most popular email marketing service, I get why there’s a growing demand for more sophisticated tools. CRM, lead scoring, deep data integrations, more than 3 users). Based on our review, ActiveCampaign is a better tool than Mailchimp if you are serious … While it’s a factor that often gets overlooked, we’re lucky to have had the chance to be able to test out their deliverability on several occasions. However, a few other pros in MailChimp’s favor are that they offer a Forever Free plan as well as prepaid plans. MailChimp vs ActiveCampaign for Email Marketing in 2019! MailChimp have around 100 email templates (or ‘themes’, as they call them), which for the most part look modern and are mobile-responsive. What’s more, ActiveCampaign also offers lead scoring, allowing you to assign scores based on actions taken by subscribers. ActiveCampaign Vs Mailchimp - Which is best for your email marketing and marketing automation? So, this round goes to ActiveCampaign. Custom plans made available by the MA software developer easily collect millions of contacts. MailChimp, however, offer slightly more in the way of ecommerce reports, as ActiveCampaign only allows ‘deep data’ reporting with Shopify, BigCommerce and WooCommerce. MailChimp delivers an affordable and easy-to-use option for small and medium-sized businesses, while ActiveCampaign provides more advanced solutions, such as automated workflows. The days of impersonal, bulk emails are behind us — today’s customers expect so much more. Put different messages in front of different people based on specific rules. ActiveCampaign by ActiveCampaign Remove. Back in the day, MailChimp’s claim to fame was its ease of use. And that is where Mailchimp is a clear winner because it offers a free plan along with three premium plans and one Pay as you go plan. Is it the right tool for you? ActiveCampaign's drag-and-drop visual automation builder makes automated marketing as easy as reading a chart. In a time when social media is the go-to marketing option, savvy marketers still know the value of email. That takes us to 5:3, with ActiveCampaign in the lead. ActiveCampaign vs Mailchimp (2020): Which Email Marketing Platform Is Better? MailChimp may be the champ of email marketing in terms of popularity, but there are plenty of other tools out there that give it a serious run for its money. As it turns out, not necessarily. You’d expect the interface to be complicated, but surprisingly, it’s not. I have played around and evaluated a good quantity of autoresponders over the last couple of years and they all have actually had good and bad qualities based upon business you are operating. Send emails based on different customer actions or events, without lifting a finger. *Mailchimp requires coding. Again, a point to both! It shows you all the steps you need to send your first newsletter. If you have a monthly plan, you’ll have 25 Inbox Preview tokens to use every month (and you can always buy more if needed). MailChimp do have a good range of automated campaigns available (including abandoned cart campaigns and product purchase confirmations). ActiveCampaign vs Mailchimp: Which has best pricing options? Now, let’s take a look at ActiveCampaign, bearing in mind that it’s designed to be a more powerful platform with a more advanced range of features. What if things like ease of use and email designs are more important to you? Set up site tracking as well as the basic WordPress integration functions. In general, you get a decent amount of flexibility to adjust designs, thanks to the different content blogs you can drag and drop in (text, images, social buttons and even products and promo codes). But let’s take a look at how easy it is to set up a form in ActiveCampaign vs MailChimp. What used to work in the past isn’t enough anymore. ActiveCampaign is an advanced email marketing, marketing automation, and sales CRM platform.. That’s because ActiveCampaign CRM allows you to build pipelines, create deal records, assign deal owners, and even automate your sales communications and processes. The ActiveCampaign CRM is more than just a tool. MailChimp vs ActiveCampaign — Third Party Integration. About 10 months ago, after five years with MailChimp, I switched to ActiveCampaign for my Email Service Provider for most of my emails. Why not get a great tool with unparalleled support and one-on-one training (with a real person) any time you want it? MailChimp vs ActiveCampaign [Jul 2020]: Is ActiveCampaign or MailChimp Best? MailChimp vs ActiveCampaign: Comparing Features and Pricing Between Marketing Automation Solutions ActiveCampaign and MailChimp are both popular marketing automation platforms. And yes, I thought that little monkey of theirs was pretty darn cute, too. Set specific marketing goals, and change the flow of an automation once your goal is achieved. However, it can be overwhelming for a complete beginner. Assign scores to each customer deal as they interact with your site, emails, etc. Most people go back and forth, trying to find out which is better, which one is going to make them happier, and what features each one includes. About Mailchimp. This may be okay if you’re technically-inclined and not afraid to roll your sleeves up. Best of all, it’s free! It came out at a time when email marketing software was built for enterprises, expensive, and way too complicated for the average user to manage. Winner: With more support options and a much easier way of getting to them, ActiveCampaign take out this round, taking them to a strong 9:5 lead. Remove All Products Add Product Share. Winner: This one’s a bit tough. Connect multiple Shopify stores with a Deep Data integration. And, both being a veteran email marketing software they provide ample amount of … Winner: ActiveCampaign is fine if you’re willing to put in the time and effort to get familiar with it, but MailChimp is definitely easier to master. Email client previews aren’t included, at least not for free – you need to buy extra credits to be able to access these. Automations, for example, require a fair bit of practice to get your head around. You can read more about it in our ActiveCampaign CRM summary here, but I have to say that as a CRM attached to an email marketing tool, it’s pretty impressive. ActiveCampaign contact management is contact-based, not list-based. Let’s start by taking a look at how easy/difficult ActiveCampaign and MailChimp are to use. What happens when Mailchimp isn't powerful enough to run your business? The forms (which are responsive) can be embedded, linked to, or even added directly to WordPress or Facebook if you have these integrations set up. Learn with others at one of our global in-person training sessions, where you get 1:1 time with our Education team. Since then, I’ve worked with a lot of other email marketing software. ActiveCampaign vs MailChimp. You will also get a quick idea how each product operates. You need to create unique experiences that make every customer feel like your best customer. MailChimp also lets you create embedded or pop-up forms, but with a couple of differences – it’s nowhere near as easy to do, and not all forms appear to be mobile-responsive, either. So if you’re in this group, I’d definitely recommend shopping around. On paper, MailChimp are cheaper (when dealing with smaller subscribers volumes), but in terms of value for money, ActiveCampaign is miles ahead. Compared to other similarly-featured enterprise-level automation software (e.g. Lists are less rigid, meaning that the same campaigns can be sent to contacts on different lists. Winner: It’s very hard to beat ActiveCampaign at the automation game, taking us to a 2:2 tie. See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations. Aside from lists, they also have other ways of organizing contacts including tags, segments and groups – which I feel is a bit overkill, as the distinction between these isn’t very clear at first. ACTIVECAMPAIGN VS. MAILCHIMP Your business isn’t basic, so maybe it’s time to leave basic emails behind? I’m not sure why they make it so complicated, but ActiveCampaign’s simpler approach is a lot easier to get your head around. So, when you have more than 50,000 subscribers, ActiveCampaign and MailChimp’s prices start to even out. The form editor is visual and easy to use, and adding new fields is also straightforward. a good range of automated campaigns available, automations you’d expect to see in much more expensive software, Sendinblue vs Mailchimp - Our Complete Comparison Guide, GetResponse Vs. MailChimp: Clash of the (Email) Titans, You’ve curious as to why MailChimp is so popular, You’re interested in ActiveCampaign’s features (advanced automations, CRM, flexible segmentation, etc), You’re a little unsure whether the pricing of either tool is really justified (especially when there are other cheaper providers around), Email performance (opens, clicks, bounces, unsubscribes etc). If you’ve lost count, they’re comfortably leading the way 7:4. When Mailchimp says "CRM," it just means "a list of contacts." I have been using ActiveCampaign for over 2 years now and I am very happy with the results. 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